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Insight and advice from our team.

The Roadblocks You Must Overcome to Raise Startup Capital

Raising capital is a complex process to accomplish as a new startup entrepreneur. There are a series of roadblocks most founders experience. In this blog post, we will discuss the most common ones.

The Key Factors That Boost Your Startup’s Online Marketplace Growth

Numerous factors can promote the growth of a startup’s online marketplace. In this blog post, we discuss the fundamentals every founder should know.

What Every Founder Needs To Know About KPIs and Startup Success

Key Performance Indicators (KPIs) are important measurement tools for all business–including startups. In this post, we will go over its main applications in startup development.

Startup Resources: Offer a Daily Experience To Hook Users

“Daily experiences” are the newest paradigm in the world of startup marketing. In this blog post, we will go over how to entice users by offering one.

Startup Resources: Choosing the Ideal Time To Raise Money

Pre-pandemic, the future was bright for fundraising. Today, things have shifted. In this post we discuss the timing of fundraising in a post-COVID world.

Founder Resources: The Currency of Startup Equity

Equity can serve a form of currency that can help you in the early development of your startup. In this blog post, we will go over how to use equity in building your organization’s future.

What Impact Should Business Data Have on Startup Expansion?

In this blog post, we will go over how business data can help you expand your startup.

Why Millennial and Gen Z Entrepreneurs Should Pursue a Service-Based Business

Millennial and Gen Z groups are following the entrepreneurial route and creating service-based firms. In this post, we will go over their main characteristics; and why it's such a good fit.

How Much Growth Should a Startup Expect?

There is a range of growth rates startups can anticipate based on the organization’s unique circumstances and context. Here, we go over the basics of what founders can expect!

The Current Condition of the Startup Funding Market

The current state of the startup funding market is different from what it looked like before the pandemic. In this blog post, we discuss the biggest shifts.

Featured
Stock Options in Early-Stage Startups: Empowering Founders and Employees for Growth
Compensation and Benefits for Startup Employees: Navigating Early-Stage Scaling
How Talent Acquisition in Early-Stage Startups Effects Scaling
Unraveling Financial Complexity: Navigating Early-Stage Startups Through Scaling

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Started in 2000 in Washington DC, Masslight has served the DMV for 18+ years. We serve enterprises and startups with full-stack development and long-term project management services.

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