By Fernando Berrocal

Transitioning to a "Solopreneur Life" is not only possible nowadays but it’s also a practical practice in a modern era where starting a brand-new business is more accessible than ever. If you're an entrepreneur without employees, then you are considered a “Solopreneur”. You're your own boss, a business owner who has opted to run the business alone and with that have more flexibility and independence. Most people would never choose this lifestyle since it requires courage and fortitude, but it does offer a series of advantages, such as flexible working hours and autonomy from an employer.

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In certain cases, a solopreneur business might simply be used to bridge the gap between conventional work and starting a business with staff. With that in mind, here are six simple steps to help you become a successful solopreneur in today’s competitive market.

Establish Marketing Strategies: Converting web traffic into subscribers is a time-consuming and expensive process. It includes establishing an email list, putting an email capture form on your website and then waiting for people to sign up. For marketing initiatives, this might take weeks and cost a substantial amount of money. Pop-up SMS forms solve this problem by instantly converting website visitors into SMS or email subscribers.

Organize with the Use of Tools: You must manage all of the obligations of operating your own business since you are your own employer. You must manage a variety of duties, which includes many important tasks such as accounting and marketing. Here are a few excellent tools for busy solopreneurs which can help make managing your business an easier process:

• Calendly to organize meetings with others: With Calendly you can send links to individuals to propose a time to meet online or in person. This easy-to-use software assists you in staying organized and on top of your tasks.

• Expensify is a tool that assists you in keeping track of all of your costs: You may use your mobile device to keep track of receipts, mileage, time, and more. You'll never have to be concerned about misplacing paper receipts again.

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• Trello is a tool for managing projects: It allows you to use lists and cards to arrange tasks on boards. You may use it to organize your time, stay on track with your tasks, and communicate with your clients.

• Shopify is a popular small business eCommerce platform: It allows you to build an online store from the ground up. Customers may effortlessly explore products, make purchases, check out, and have their purchases delivered to their homes on time.

Seek advice from a Mentor: From marketing to accounting, solopreneurs face several challenges when it comes to running a new business. Consider hiring a mentor if you lack the necessary expertise and experience to succeed on your own.

The skills and experience of a mentor can spell the difference between success and failure for someone who operates outside of the standard corporate structure. Never underestimate the potential of seasoned business advice to help you manage your business more efficiently. A mentor may give you direction, counsel, and connections to networks that you wouldn't have otherwise.

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Take some time for yourself: When you're operating a business, it's easy to put your personal needs aside. It's also important to arrange some time off for yourself. While it may appear that you must devote as much time as possible to your task in order to grow, this is only partially accurate. You are likely to experience job burnout unless you learn to take care of yourself.  When you're fatigued, your investment of time and effort produces decreasing results. Simple tasks take longer to complete. To refresh your mind and renew your body, set aside some time to do something you like.

Stay focused: You must maintain concentration on your objectives. This may seem self-evident, yet several distractions might prevent you from completing your different objectives. To do what you need to achieve, you'll need a lot of self-discipline. Avoid becoming sidetracked by other initiatives and focus on the most important aspects of the business.

Outsource when you need assistance: If you can handle the task yourself, outsourcing to a freelancer might be a difficult choice. Cost, experience, time constraints, and workload are all things to think about. When it comes to outsourcing, the most important consideration in determining the quality of work that a freelancer will deliver. Consider the advantages and disadvantages of outsourcing your business. Decide if it is preferable to complete the work yourself or hire someone to free up your time to undertake other business-related duties.

You're making a positive impact on the economy: In the American economy, entrepreneurs play a crucial role. They make up 81% of all small enterprises in the United States. Many people want to establish their own business because they have a strong desire to work independently and create their schedules without having to worry about working long hours, according to corporate standards, or being paid much less than they are worth.

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Are you a solopreneur looking for extra funding or to outsource web or mobile app development? Apply to MassLight’s next batch. MassLight supplies capital and a dedicated tech team. We take equity in return. Have questions? Refer to our FAQ page.

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