By: MassLight Team

‍

Beta testing is the process of testing a software product or service in the final stages of development before it is released to the public. It involves giving a selected group of users, known as beta testers, access to the product to test it and provide feedback on its functionality, usability, and overall user experience. Beta testing is an important step in the software development process, as it helps identify and address any issues or bugs before the product is launched to a wider audience.

Beta testing can be conducted in various forms, such as closed beta testing, where a limited group of users are invited to test the product, or open beta testing, where the product is made available to a wider audience. Beta testing can also be conducted in-house by the development team or outsourced to a third-party testing company. The feedback received from beta testers can be used to make necessary improvements and changes to the product before its official release.

‍

‍

Early stage startups need to beta test their products because it provides them with valuable insights and feedback from real users before launching their product to the public. Beta testing allows startups to identify and fix issues, bugs, or potential usability problems that they may have overlooked during the development process. This helps ensure that the product meets the needs and expectations of their target audience and provides a positive user experience, which is crucial for building brand loyalty and attracting new customers. Additionally, beta testing can help startups validate their product and make data-driven decisions on which features or functionalities to prioritize, leading to a more successful product launch and reducing the risk of failure.

‍

Plan ahead

Early planning for beta testing is crucial for startups to have enough time to recruit beta testers, conduct the test and make necessary improvements. According to a study by Qualtrics, 67% of companies that take at least 2 weeks to prepare for beta testing have higher chances of success in the long term. Early planning helps startups avoid last-minute rush and ensures they have enough time to select the right testers and provide them with adequate information.

For instance, a startup developing a health app may start planning beta testing as early as 6 months before launch. The company may begin by creating a list of potential beta testers, such as fitness enthusiasts, health professionals, and individuals with chronic illnesses, to ensure they have a diverse range of users testing the app. They can also plan for beta testers to complete surveys or provide feedback after a certain period of use.

‍

Choose the right beta testers

Startups should identify their target audience and select beta testers who fit the profile. According to a study by Centercode, having a diverse group of beta testers from different backgrounds can provide valuable insights that can help startups refine their products. Startups may also consider reaching out to existing customers or people who have shown interest in their product to gain feedback.

For example, a startup that creates eco-friendly clothing may consider selecting beta testers who are environmentally conscious and have a passion for sustainable fashion. The company may also consider working with fashion bloggers or influencers to broaden their reach and receive feedback from a wider audience.

‍

‍

Be clear about your goals

Startups should clearly define their goals and objectives for beta testing. According to a report by UserTesting, startups that define their goals and objectives for beta testing tend to be more successful in improving their product. Startups should also determine the metrics they will be tracking during the testing process, such as user engagement or retention rate, to ensure they have a measurable way to determine the success of their beta test.

For instance, a startup developing a language learning app may set a goal of increasing the average daily usage of the app by 20% during the beta testing phase. They may track this metric and other engagement metrics to determine the effectiveness of the product.

‍

Provide clear instructions

Clear instructions and tutorials are crucial for beta testers to effectively test the product and provide meaningful feedback. According to a study by UserTesting, 76% of beta testers found clear instructions and tutorials helpful during the testing process. Startups should provide beta testers with a clear explanation of what the product does, how to use it, and how to provide feedback.

For example, a startup that develops a meditation app may provide beta testers with a step-by-step guide on how to use the app, including how to select the right meditation practice, how to adjust sound settings, and how to track progress. They may also provide a feedback form with specific questions to guide the feedback process.

‍

Encourage open and honest feedback

Startups should create a culture of openness and encourage beta testers to provide honest feedback. According to a study by Centercode, 80% of beta testers feel more engaged when they are given the opportunity to provide feedback. Startups should make it clear that beta tester feedback is valuable and will be used to improve the product.

For instance, a startup developing a mental health app may hold a virtual feedback session with beta testers to discuss the app's features, ease of use, and overall experience. The company can encourage beta testers to share their honest opinions and experiences and take note of any common themes or suggestions.

‍

‍

Act on feedback

Startups should use the feedback they receive from beta testers to make changes and improvements to their product. According to a study by UserTesting, 89% of beta testers appreciate when their feedback is used to make product improvements. Startups should review feedback regularly and prioritize changes based on the most common and impactful suggestions.

For example, a startup developing a productivity app may receive feedback that users struggle to navigate the app's interface. Based on this feedback, the startup may make changes to the app's user interface and provide beta testers with an updated version to test.

‍

Communicate regularly

Keeping in touch with beta testers throughout the testing process is important to ensure they remain engaged and provide useful feedback. According to a study by Qualtrics, 63% of beta testers appreciate regular communication from startups during the testing process. Startups should provide regular updates on progress, respond to feedback, and let beta testers know how much their participation is appreciated.

For instance, a startup developing a meal planning app may send weekly emails to beta testers with updates on the app's development, upcoming features, and requests for feedback. They may also include a personalized note thanking beta testers for their participation and input.

‍

In conclusion, beta testing remains a critical step for early stage startups in 2023 to ensure they are developing a product that meets the needs of their target audience. By planning ahead, selecting the right testers, defining clear goals, providing clear instructions, encouraging feedback, acting on feedback, and communicating regularly, startups can maximize the value of their beta testing process and set themselves up for success.

‍

Ready to bring your startup to the next level? Apply to MassLight’s next batch. MassLight supplies capital and a dedicated tech team. We take equity in return. Have questions? Refer to our FAQ page.