By Fernando Berrocal

In order to build a website that attracts customers from day one, you must first analyze the personality expressed in your website's content. According to a research by the Nielsen Norman Group, web visitors only read about 16% of your content word for word. That’s why you must personify your brand to improve website traffic and guarantee that web users get the most out of what they read. Because it seems like a more authentic relationship, unique writing with personality is far more likely to resonate with your web audience, and buyers are more likely to trust you as a person rather than you as a brand.

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Mainly focus on what your consumer will gain out of your product or service, and how you'll assist them to solve their problem when creating your branded copy. You may even take it a step further and personalize the story to strengthen the relationship with the business-client. Here are a few examples:

• Instead of "Our company guarantees...", try "Our organization provides..."
• Replace ineffective Call-To-Action (CTA) buttons such as "Book" and "Submit" with some more motivating, action-oriented CTA buttons like "Reserve my seat" or "Claim this deal."
• Short paragraphs, plenty of headers, and a sprinkle of bullet points will make your material more scannable and friendly for Search Engine Optimization.

Don't be afraid of Social Proofing:  Customers frequently don't want to be the first to test a new product or service and risk having a negative experience. This implies that you must build credibility. To increase your client's trust in your authority and credibility, employ several types of social proof throughout your website. Customer and video testimonials, security badges, and globally recognized partner logos are among them. Consider the following options:

• Distribute social proof throughout your web, mainly on product pages.
• Highlighting testimonials to boost the tangibility of your product or service. Share the detailed customer feedback to demonstrate how you relieve your client's problem.

Add Interactive Checkpoints and Rewards: According to Salesforce, around 52% of customers demand personalized offers all of the time. Customers don't want to be treated like a number or a transaction when shopping online. They want a more personal experience in their customer journey. The experience may be made more meaningful by including more points of interactivity and rewarding engagement. Consider the following scenario:

• Include video content on landing pages since it may increase conversion rates by up to 80%.
• Make a poll and invite users to vote to share their thoughts on your products.

Each favorable encounter strengthens your user's relationship with you, making them more receptive to what you have to say and moving them down the sales funnel from an interested consumer to a satisfied client.

Pursue Speed: Make sure your website loads quickly in an age where patience and attention spans are at an all-time low across the globe; otherwise, consumers may not even stick around to see what you have to offer. According to Google, "2 seconds is the bar for e-commerce website acceptability", which aspires for load speeds of less than a half-second. While your target time should be 1 to 3 seconds, if your site loads in 5 seconds, it's still quicker than around 25% of other websites.

Don't put too much pressure on your users:  Consider your issues with user experience when it comes to keeping your consumers satisfied.  More form fields means more work, which also means higher abandonment rates. QuickSprout found that merely removing one form field from their sign-up form increased conversion rates by 50%.

If your website includes an e-commerce component, make the process of making a purchase as simple as possible by allowing consumers to check out as a guest with the option of creating a user account. To minimize desertion, restrict the needed information for signing up for a newsletter or registration for an event to a bare minimum.

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Important Takeaways: The greatest approach to ensure your new firm's profitability is to start with a conversion-focused website. Conversion begins with a fast-loading website that won't keep your clients waiting. Use conversational headlines and appealing writing to entice them in. Discreetly increase your authority and confidence in your brand with strategically placed testimonials and social evidence. Enhance the pleasant user experience by including rewarding micro-interactions that encourage users to spend more time on your website and, as a result, are more likely to buy your products or services. Finally, make it as simple as possible for your clients to check out or sign up.

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