By Fernando Berrocal

It might be more difficult than expected to come up with a "domain name" for your brand-new startup. Especially given the scarcity of good domain names on the market these present days. Spending additional time brainstorming the appropriate domain name may help you to establish greater brand positioning and credibility in the actual market right away, putting you ahead of your competitors. Of course, saying it is much simpler than actually doing it. It's sometimes frustrating, and it takes a significant amount of work and time to do this. This article will accurately point you and get you one step closer to your ideal domain name for your startup.

The business name and a domain name should, in theory, be identical. As a result, a startup builds a strong brand that customers will remember. If the domain name you want is already taken, you can try a different version or use a service to assist you in obtaining the domain. Here are some things to think about while choosing a domain name for your startup:

• Avoid negative implications and interpretations by being optimistic and happy. It's also preferable fewer syllables. 

• Keep it simple. For consumers, the easier a term is to spell, the better. When it comes to expanding a business, having a name that people remember is crucial.

• Select the appropriate Top-Level Domain for the company. What are the company's goals and growth trajectory? This can aid in determining the best Uniform Resource Locator (URL) for future brand positioning.

• Do your homework. After you've come up with a name, look it up on the internet. Perform a legal name search. Is it already in existence? Is your planned brand name presently being used by any other businesses or brands?

General terms or phrases might be useful at times, but specificity will be your best ally. A generic name's flaw is that it creates no genuine feeling of identification. Not only that, but when clients are looking, you'll be up against all of the top rivals in that sector. Try a couple of Google searches to see what comes up. Make sure there are no rival brands that will make it harder for your business to rank first in the search results. You can't always compete as a startup, and you're unlikely to have the means to do so. You can prevent this a lot more if you have a unique name. Sure, there will be rivals, but you won't be competing against multibillion-dollar businesses.

Try to reflect your identity and what your product can accomplish for others to help you come up with a more precise name. Specificity must yet seem inviting and appealing. It's not simple to come up with the ideal name. However, some tools might assist you in your search:

•  Leandomainsearch: A domain generator developed by the same team that oversees WordPress. It's simple to use, and all you need is a single "seed" phrase that identifies your specialty and business. Thousands of domain options will appear in front of you in seconds. The nicest thing is that you may use any of the generated names.

•  DomainTyper: A reliable and secure approach to quickly determine whether or not the domain you've come up with is accessible. Simply enter in the domain name, and real-time availability information will show. Top Level Domains (TLDs) that are unavailable and those that are available will be displayed, along with costs if appropriate. After you've come up with a domain name, use this to polish it.

•  Domize: This tool will inform you whether your domain name suggestion has already been taken. If the domain name is taken, the program will inform you when it will expire. The site calculates the cost of owning available domains and provides pricing estimations.

•  Wordoid: Have you ever wondered how businesses come up with such appealing but made-up words? It might be a wordoid. You may filter the produced sentences by quality, length, and even language. Go to the filter and type in the phrase or word you wish to use as the foundation for the produced term under "pattern." After the domains have been created, you may check to see if they are available and, if so, purchase them immediately.

Many new choices have been brought to the market as a result of new Top-Level Domain extensions (TLDs). The Internet began to be inundated with new TLDs about a few years ago. More than 1500 new extensions competed with the conventional extensions of ".com", ".net", and ".org", as well as ".co", ".info", and ".biz". New extensions like “. law", and “. club" began to expand the availability and add additional registrations to their registries as more supply entered the market. Many companies began to recognize the significance and domination of the ".com" domain. The.com TLD has been around for almost four decades and is engrained in our culture as well as a component of the worldwide commercial domination that fuels the world's most recognizable businesses.

Ready to bring your startup to the next level? Apply to MassLight’s next batch. MassLight supplies capital and a dedicated tech team. We take equity in return. Have questions? Refer to our FAQ page.

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