Increasing the Profit Margin of Your Startup

By Fernando Berrocal

Both new and existing businesses will strive to boost their yearly profit margins as much as possible. This type of margin is one of the most often used profitability ratios for determining how profitable a startup or a small firm's activity is currently. It's a metric that measures how much of the organization's revenues have transformed into profits in a period, on this occasion, every year.

Profit Margin

Build a stronger revenue stream and long-term profitability by focusing less on the sale of assets (this occurs when a bank or other kind of business sells its receivables to another party) –and more on the organization's strategy. This is accomplished by doing minor jobs at a lower cost, and with more efficiency than your competitors in the sector. While it may seem simpler stated than done, your organization may use a variety of strategies to reduce costs and produce a positive “return on investment.”

You must learn the average profit margin in your respective industry to have an idea of how you are doing. The first step is to determine the typical profit margin for your industry, which will serve as a benchmark for your organization to strive for. While every business is different in its own right, it's a smart idea to see how your profit margin stacks up against your competitors. For example, beverage firms typically have an average profit margin of 11.95%, although their market is highly competitive. On the other hand, by selling different types of electrical equipment, you will aim for a profit margin of 7.63% on average. Here, we will mention different ways to save in different types of operations to increase the profit margin of your startup or small business.

  1. Expenses of operation should be heavily reduced

Operating expenditures, a cost incurred by a business as a result of its regular activities, may consume up to half of an organization's profits. That's why you must find strategies to reduce different important overheads, such as rents, utilities, office furniture, accountants, and so on to raise your firm's profit margin. As an example, your firm may save money funds by paying business bills early, as many suppliers provide different types of discounts for early payments. Furthermore, to save costs on the different wages of your employees, examine your worker's relevance to the organization regularly. For example, if your staff can work from their home, it may be time to abandon the expensive office environment and invest in a narrower, more cost-effective place such as a home office.

  1. Simplify the manufacturing process of your product

If you have come up with a distinctive product concept for your market, you'll probably need to focus on the manufacturing process. These are mainly all of the procedures that raw materials go through to become a finished product. For example, you could be tempted to invest in a 3D printer (a machine that can turn a three-dimensional computer model into a tangible object) or expensive manufacturing costs to make a product a reality. Shapeways, on the other hand, allows entrepreneurs, technical engineers, and people to upload and sell 3D models through its marketplace, lowering a business' overhead expenses. It will enable your firms to develop and sell high-quality 3D objects without the requirement for CAD modeling expertise or expensive in-house printing equipment.

Increase the Profit Margin of your Startup

  1. Raise the prices of your business products and/or services

Many emerging businesses are reluctant to sell their products and/or services at a “Premium Price” (when a product's and/or service's pricing is so much higher than that of equivalent competing goods and/or services) because they believe they lack the same expertise and knowledge as their competitors who will sell them at a lower price. Nevertheless, a higher overall price of their products and/or services might lead to a higher profit margin for their business. Moreover, many types of buyers consider a higher price point to be a representation of a product's and/or service’s overall quality and customer experience. That's why you must conduct thorough market research to determine the pricing at which your target audience is willing to pay for your goods and/or services. You may be astonished by your customer’s different viewpoints about those prices. It may prohibit your organization from selling an item at an unreasonably cheap price and losing money.

  1. Proactively sell your products and/or services

Social media is a fantastic and modern online marketing tool. It shouldn't, however, come first when trying to sell your products and/or services. When it comes to building your business online, you'll need a solid webpage to serve as the "hub" of all your marketing initiatives. Even though having these two platforms is very necessary, don't just wait for clients or consumers to approach you after creating a web platform and social media accounts. By continuously marketing your solutions to clients utilizing low-cost strategies, you may create a healthier revenue and a bigger profit margin. Give people a call to market your product or service in addition to receiving orders from your customers. To advertise your business, boost brand awareness, and develop a larger yearly profit, attend networking events, different types of online seminars, different types of fairs, and industry events. Also, search for strategies to keep current consumers to reap a large profit, such as offering them unique discounts or special offers through e-mail subscriptions and other types of offers.

Ready to bring your startup to the next level? Apply to MassLight’s next batch. MassLight supplies capital and a dedicated tech team. We take equity in return. Have questions? Refer to our FAQ page.

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