By Fernando Berrocal

Outsourcing services is a reasonable tool to help grow your startup. Forbes reports that 37% of small businesses have already outsourced essential business functions. The industries with the highest outsourcing include Information Technology and Healthcare. You may outsource many tasks to freelancers or dedicated agencies whether you're a solo entrepreneur or manage a business. This will help you to focus on business growth instead of wasting valuable time. Let's take a look at some of the services you should outsource in the future, as well as the benefits of doing so.

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How Outsourcing Can Assist Your Business's Growth: According to Small Biz Genius, 59 percent of businesses outsource to cut expenses, with 78 percent of those that outsource feeling good about their decision. Furthermore, forecasts for 2020 show that over 300,000 jobs are being outsourced each year. Outsourcing is done for a variety of reasons in different businesses. Here are some of the ways outsourcing may help you:

• Internal time and resources are conserved.
• Can concentrate on expanding your business.
• Gain the ability to grow your business.
• Lower your long-term costs.

These are just a few of the advantages you may expect. You will be able to focus entirely on business growth by outsourcing crucial functions to qualified specialists. This way you can focus on business concerns instead of bookkeeping or email management. So, what are the most important services to outsource to expand your business quickly?

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Web Design and Search Engine Optimization (SEO): You need a fantastic website no matter what industry you're in. Visitors to your website will want to learn more about your startup, services, and how to contact you. Similarly, they'll want to do it quickly, therefore SEO is crucial. An appropriate thing to do is follow web design trends with the help of a professional designer and SEO specialist. You won't have to waste weeks or months learning web programming, and you'll see results right away.

Content Writing: Quality content will help your business rank higher in search engines such as Google. This is why you should choose to use a professional agency to write your content for you. While anybody who is literate can write, not everyone can write well. Doing it yourself can lead to a lot of frustration and substandard results.

Information Technology (IT): As your business becomes more reliant on digital devices and platforms, it's preferable to outsource IT services if you don't belong in IT. Don't attempt to maintain your server or hardware yourself. Instead, consult an IT consultant to guarantee that everything runs smoothly. Having a dependable computer expert or programmer on speed dial will help you stay operational 24 hours a day. Even if malware or a hack infects your devices, a professional will handle it quicker than you could.

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Management of Social Media:  With billions of people utilizing social media every day, it's only natural to sell your company on Facebook, Instagram, and other social platforms. However, since this can be a full-time job, you may want to hire someone to do it for you. Content creation, consumer targeting, and interaction are all part of social media management. It's best not to do it internally if you don't have the technical skills. Instead, hire an expert to make the most of social media.

Email Marketing: Despite the rise of social media, many people still prefer to contact their favorite brands via email. Email marketing is a great tool for cultivating prospects and connecting with Business to Business (B2B) stakeholders. This may be challenging if you are not a great writer.

Customer Service: Another crucial aspect of corporate success is Customer Service. You want people to think well of your brand, and the best way to achieve this is to provide excellent customer service. Outsourced assistance is used by 54 percent of organizations to assist their clients, according to Fortunly. Furthermore, 24% of businesses outsource to increase productivity and free up valuable time each day.

Outsourcing as a Source of Business Growth: Concentrate on expanding your brand and giving exceptional service to your consumers and clients. Meanwhile, delegate the responsibilities that aren't being filled inside to experts. This is both more cost-effective and dynamic than recruiting permanent employees for your business.  Focus on your long-term business objectives and alter your outsourcing strategy as needed. Thankfully, scaling down on outsourcing when you don't need it and then ramping it up again later is a straightforward process.

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Ready to bring your startup to the next level? Apply to MassLight’s next batch. MassLight supplies capital and a dedicated tech team. We take equity in return. Have questions? Refer to our FAQ page.

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